used for an academic research experiment on “Visual Design Intervention Mechanism Support in Online Learning Environments.” All webpage designs and setups were completed by Xu Hao, a PhD student at the Faculty of Computing, Universiti Teknologi Malaysia (UTM).

This website serves as an experimental testing environment featuring various visual elements, including different colors, layouts, typography , imagery, and animations. Its primary objective is to investigate online learners’ responses to different visual effects based on the results obtained from these tests. The study aims to collect data on learners’ attention levels (gaze points and gaze duration), engagement (click-through rates and page scrolling speed), mind-wandering rates (instances of attentional lapses), and cognitive load (perceived fatigue and difficulty).

Furthermore, by analyzing and validating the experimental data, the research seeks to identify and summarize the key factors leading to mind wandering. This provides a solid theoretical and data foundation for the subsequent design and optimization of the intervention model.

The experiment primarily utilizes eye-tracking devices and webcams to capture participants’ eye activity. Depending on the experimental requirements, it may also employ GazeAPI to track participants’ eye movement trajectories, generating eye-tracking trajectory maps and heatmaps for recording purposes. Additionally, focus groups and individual interviews will be conducted to gather relevant subjective information.

This research is supervised by Assoc. Professor Masitah Ghazali and Dr. Nur Zuraifah Syazrah Othman from the Faculty of Computing, UTM. The data collection and testing methods for this research have been approved by the Universiti Teknologi Malaysia Research Ethics Committee (UTM REC). Furthermore, the facilities, equipment, and supporting resources used in this experiment have received strong support and assistance from the Virtual, Visual, and Visualization Research Laboratory (UTM ViCubeLab) at UTM.